A Life Coach partners with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential. A good coach is someone who is an expert at helping others create positive change in their lives focused on personal goals such as relationships, time management, work-life balance, stress reduction, simplification, health, etc., but other clients may be more interested in professional or business goals such as leadership, getting a promotion, and/or starting a business. Good coaching focuses on an individual's strengths and aims to help the client achieve what they want more of in life and at work. Coaches help their clients explore and come up with the best choices for them based on where they are and the client's vision for their future. Coaches are experts at the process of changing behaviour
Your coach is your advocate. They want the best from you. They will work with you to help you reach your goals and to succeed. Your coach will hold you accountable and challenge you to grow and do more than you think you can do. They may push, pull, and stretch you in ways that may feel uncomfortable. Coaching is exclusively focused on you and your goals.